
Spatial design for luxury automotive · furniture · technology
Est. 2011 · Geneva · Milan · Dubai · Tokyo
The Projects
Hover each project to dismantle the space layer by layer — from empty hall to finished installation.



Vantage Black Edition
Aston Martin · Geneva International Motor Show
1,840 m²
2025



Materia Viva Collection
Poltrona Frau · Milan Design Week — Salone del Mobile
620 m²
2025



Horizon Experience Center
Samsung Display · Permanent Installation — Seoul
3,200 m²
2024
Every room is an argument. The angle of a wall is a sentence. The position of a plinth is a claim. We do not decorate spaces — we engineer the moment a visitor stops walking and cannot look away.
Sightline Architecture
Walls are angled 3–7° off orthogonal. Visitors follow them without knowing why, arriving at the product from the only possible direction.
Tuned Light
Every luminaire is positioned within 5cm of its final location during pre-production. A watch face glints. A paint finish shifts. Nothing is left to venue lighting.
Choreographed Path
Dwell time at the primary object is engineered to 47 seconds minimum. Floor material changes, subtle grade shifts, and acoustic dampening guide the body before the mind follows.
147
Environments Built
38Countries
Venues Activated
€2.4B
Client Product Revenue Attributed
47sec
Avg. Primary Dwell Time
"Exhibit didn't build us a stand. They built a room where our car was the only possible conclusion."
Your Product
Deserves
The Room.
Commission a spatial environment engineered to make your product the only thing worth looking at.